Pop Culture Paganism

So apart from tumblr blowing up about it for a while now, now some BNPs are weighing in on the subject of “Is it okay to worship figures from pop culture as deities?” (Note: Not just “is it okay to incorporate popular culture into devotional practice.)

Here is the article that started it all: http://www.patheos.com/blogs/agora/2013/05/making-light-hero-worship/#comments

and then see here, here, here, here,here, and here.

My own response to this issue is here.

I left out some links because then I’d be here all day.

Suffice it to say (sorry for all the linkage) that this issue has led to some hurt feelings and has pretty much divided my blogroll down the middle, so I’m interested in hearing your take:

Is it okay to worship/work with pop culture figures as deities/spirits in their own right?