Anyways, I tend to keep half an eye on new products that come out from brands I’m acquainted with, as one does.
Recently, a limited-edition collaboration product line came out that, in theory, sits squarely within the intersection of cosmetics and magical practice.
I’m deeply bothered about it from several different angles.
* The use of witchcraft/alt-stuff’s rising mainstream popularity as a marketing gimmick. Nothing new there, though.
* The sale of mass-produced “witch stuff” that doesn’t actually have anything to do with witchery other than a slapped-on label. Also, nothing new.
* The sale of mass-produced “witch stuff” that is guaranteed to have no actual magical properties because there are little-to-no magical ingredients. Also nothing new.
* The contribution it makes to perpetuating the whole ‘instagram witch’ thing. Smashbox isn’t a drugstore brand like Maybelline or L’Oreal, but it sits more-or-less at the introductory level in the cosmetics counter/shop brand hierarchy (price-wise; the quality is fantastic). The demographics skew younger than a lot of the other brands owned by Estee Lauder. I suppose that I’m irked because I see it as a bit of a remix of the 90’s teen witch fluffery.
Le sigh. I’ll freely admit that the colors are really pretty.
I just…I don’t know. I guess I want to hear other people’s thoughts on the topic. I can’t be the only one bothered.
Message Board: Join in our discussion.