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Author Topic: What is even an "individualistic society"?  (Read 4529 times)

Sefiru

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Re: What is even an "individualistic society"?
« Reply #15 on: December 01, 2016, 06:54:47 pm »
Quote from: Yei;199522
I think individualism is something dreamed up by corporate interest to get us to buy cigarettes, jeans, and other consumed objects.

Ok, that was a little facetious, but I do think that concepts of individualism do have a link to corporate consumerism, at least during the current-era. Which has a certain kind of irony, I think.


Eh, if there's a link, I'd say it's the other way around, where the corporate marketing engine will latch on to any concept that people value, and attempt to use it to sell products, whether or not the concept in question has any connection with those products. (I mean, look what they did with "Artisanal". That always makes me giggle when I see it on a packaged food item.)

It's true that advertisers try to tell us that individuality is defined by what you choose to buy. I have always been wary, though, of any claims ads make about how the world works. But that's a whole other thread.
 
There's a whole book about this, called The Authenticity Hoax.
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